Pornhub sees surge in searches for big breasts thanks to Kristi Noem’s husband
· Toronto Sun
Voluptuous breasts are all the rage when it comes to what Pornhub fans are searching for right now.
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And it’s no coincidence the massive increase of “bimbofication” searches comes in the wake of the scandal surrounding Kriisti Noem’s husband Byron, whose penchant for dressing like an outrageously chesty woman was outed in the Daily Mail’s explosive expose.
Searches for “bimbofication” went from 0% on Monday to a whopping 587% by Tuesday, and further increased to an eye-popping 724% on Wednesday, according to PornHub data obtained by the New York Post .
While the X-rated platform boasts 3,092 videos dedicated to the kink, Pornhub’s “bimbofication” category in mid-March garnered basically zero interest with the tiniest blip in clicks on March 22, according to site insights.
Then photos of Byron wearing a nude, skin-tight crop top stuffed with inflated fake breasts with protruding nipples and skimpy hot-pink shorts went viral on Tuesday.
Secret double life of Kristi Noem's crossdressing husband Bryon: The pouting 'busty bimbo' photos and trove of explicit messages https://t.co/4GvCcfPK9j
— Daily Mail (@DailyMail) March 31, 2026
In the days following Noem’s big reveal, the former Secretary of Homeland Security’s rep told the New York Post that Kristi was “devastated” and the family was “blindsided” by the scandal .
U.S. President Donald Trump also weighed in on the drama, telling the Daily Mail after learning that the reports had been confirmed, “I feel badly for the family if that’s the case, that’s too bad.”
Meanwhile, webcam model Lydia Love dished on Byron , noting he was once a regular — albeit, “extremely needy” — client who paid up to $25 a minute for her and others’ sexy online services as part of the “bimbofication scene,” a role-playing kink centred around exaggerated hypersexual femininity.
“He would really guide the show rather than let me do my femdom thing for him,” Love told the Times, who also detailed that Noem like to take on more of a submissive part in their role-playing.
“He would try to talk more feminine. His kink was yoga pants,” she revealed. “He wanted to be the star of the show and really show off. I would hype him up.”